Its market share remains formidable, especially in lower-cost handsets, and it has the talent to build the devices and applications that will resuscitate its fortunes. Of course, Nokia is far from being KO’d in this boxing match. Even some die-hard Nokia users are abandoning the company’s devices, enticed, in particular, by the lure of Android and iOS. Whereas in the past Nokia was a logical - and a default - choice, many consumers have started trying out and learning to like the alternatives. And Nokia is now in the uncomfortable position of having to play catch up in a smartphone market it once pioneered and led.Ĭonsumers now have a dazzling array of choice. Like its spiritual predecessor, the business-minded E90, it would have flown off the shelves.īut the world, as Nokia CEO Stephen Elop so bluntly put it in his “burning platform” memo to the company’s staff, has changed dramatically. However, as we stumbled our way around the clumsy Symbian^3 operating system software, we kept wondering: how much better would this phone have been if it ran Windows Phone 7 from Microsoft, Nokia’s new best friend?Ī few years ago, before Google’s Android and Apple’s iOS, the fact that this device was running Symbian wouldn’t have given consumers pause. The huge, 4-inch Amoled screen, excellent slide-out Qwerty keyboard and sturdy design are all excellent. The E7 is proof that Nokia still makes great phone hardware.
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